Showing posts with label membership. Show all posts
Showing posts with label membership. Show all posts

Saturday, October 17, 2015

Association Chat On Camera! What's Happening to #assnchat?

For the past few weeks Association Chat has been quietly testing a new platform for the weekly Tuesday chats.

Blab is a livestreaming platform that enables a public video chat among four participants at a time. Viewers come in to watch the livestream and they can participate by leaving comments on the desktop application or below on the mobile version. Participants can ask for a seat on camera or respond to the video chat via text. If you are familiar with the likes of Periscope, Meerkat and Google Hangouts, it basically combines all three.

Blab was just launched in April of this year and it is still very much in Beta, though early power users like Joel Comm and Chris Brogan are hosting regular chats and even "Blab Ups" at this point. 

Association Chat has been a regular weekly chat, hosted mostly on Twitter, for the past six years. The chat, created by association legend Jeff De Cagna, was the basis for the popular (and sometimes provocative) hashtag #assnchat. Association Chat has had meetups, tweetups, a book club, and also comes with its own Association Chat group on Facebook.

So far the tests with using Blab for the weekly chats have shown promise. The chats are recorded (you can see replays of past Association Chats on Blab) and the engagement and quality of conversation seems high. My hope is that more voices from the industry will choose to jump in to the available seats on camera each week and share their expertise and opinions on the industry topics du jour. As always, it's the added insights from the participants that creates the value for these chats.
Kait Soloman is a regular Association Chat participant who brings value with every conversation. You can follow her on Twitter: @KaitlinSolomon3

This Tuesday's chat will focus on a more general topic, "What Keeps You up at Night?" We'll also be discussing, "what gets you up in the morning" as suggested by the wildly creative and fun Randi Sumner (follow her on Twitter!). 

Please join the conversation and community live on Tuesday at 2 pm EDT, keep up to date with the Association Chat Facebook Group, and feel free to contact me if you'd like to guest host or have ideas for topics that we should cover in a future chat (a list of planned topics are posted here, but we can always change the schedule around for hot topics!). 

People are always posting interesting articles, links, and thoughts to the Association Chat hashtag, #assnchat, throughout the week on Twitter, so you can always jump in and join the conversation that way, as well. 

See you online!


Tuesday, March 31, 2015

Association Chat: Focusing on Customers and Members

Whether you call them customers or members, it is important to remember that the membership experience is a critical piece of an association professional's responsibility. We're going to spend an hour discussing how we can better serve our members and our organizations on the March 31, 2015 edition of Association Chat. How can we bring delight to our members? We will talk all about it and more during the chat.

Here are the questions I'll ask this week:

1. What is the value your org offers members? Why should they join?

2. How does the pricing of your offerings either encourage or discourage membership?

3. How does your organization solve problems for its members?

4. Has your membership changed much in the last 10 years? If so, in what ways?

5. How does the value you place on staff relate to the value placed on membership? Does it?

6. What are the biggest membership problems facing your org today?

7. What are your member recruiting strategies?

8. What are your member onboarding tactics?

9. How do you bring delight to your members?

10. How do you capture member testimonials to better share stories of success?

For a great resource on association membership, please check out The Art of Membership: How to Attract, Retain, and Cement Member Loyalty by Sheri Jacobs.

Don't forget! To participate in the weekly Association Chat, tune into Twitter on Tuesdays at 2 pm EST following the hashtag #assnchat. Want an easier chat experience? Try following along at http://nurph.com/assnchat.

Next week's chat: Promoting Your Association

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You can read Kait Solomon's Storify of the chat here:


Sunday, January 27, 2013

Fierce Membership: Telling Your Fierce Members' Stories


Last week I was honored to present a webinar, “Fierce Membership: 7 Ways to Keep From Losing Your Most Engaged Members.”

What is "fierce membership" and how is it different than what associations have witnessed before?

A "fierce member"...:
  • knows their benefits and probably wants all of them plus more
  • wants to be involved in volunteer efforts and will leave if not given the chance to change the organization (after all, they are already educated and active in the other free ways to engage, as well)
  • desperately wants to change the organization for the better from the inside-out
  • isn't satisfied with annual meetings - is looking for more engagement
  • can be your best advocate or worst enemy - depending on how you treat them
One of the ways to keep fierce members happy is in telling the story of powerful volunteer opportunities within an organization, sharing why and how these fierce members have been as engaged as they are. During the webinar we discussed ways to capture those stories through video recordings.

Here are some questions I like to use when collecting stories or testimonials:
  • What was your first volunteer activity and how did it lead you to how you are involved with this organization today?
  • What is the most meaningful project you’ve worked on with us and why?
  • You have invested so much time and energy into your volunteer activities here. What do you get out of this?
  • How can new volunteers get more out of their engagements?
  • Do you feel that you’ve left your mark on this organization? If so, how? If not, when will you feel that you have? What will it take to feel that you’ve achieved what you want to do?
Also suggested during the webinar…

“We did exactly that - at our Leadership Forum we selected some volunteers who were interviewed as to why they volunteer and what would they say to someone who was thinking of volunteering. We will highlight one of these interviews each month on our website.”

Who are your fierce members and how do you capture their stories? Share your thoughts in the comments! 

***
Upcoming webinar! I will be presenting the free webinar, "The Beauty of Buzz: The 5 Social Tools for Events Every Planner Must Have" on February 19th at 10 am ET. If you'd like to attend, just register here!


Friday, January 18, 2013

Fierce Membership: 7 Ways to Keep From Losing Your Most Engaged Members

Hi gang! I hope your year is going well so far. I just wanted to let you know about a free webinar I'll be presenting, called "Fierce Membership: 7 Ways to Keep From Losing Your Most Engaged Members"on Wednesday, January 23rd at 2 pm ET.

You can register here: https://www.eiseverywhere.com/ehome/50467#Fierce_Membership.

***
UPDATE 1/28/13 

Missed the webinar? You can catch it here!

Please leave your thoughts or questions about the webinar in the comments on this page. Thanks!

Wednesday, November 21, 2012

Saying Thanks to Your Members




We had a fabulous discussion about gratitude yesterday on Association Chat and if you missed it, you are probably kicking yourself. But never fear! The whole convo was captured using Storify and you can feel like you were actually there by visiting the post on "Saying Thanks to Members" -- I promise you, you'll get at least one good idea on showing your members gratitude if you take the time to look through the commentary.

If you are a reader located in the United States, have a great Thanksgiving! If you don't celebrate Thanksgiving, just know that I am thankful for your readership. This has been a great year for me and for my business, Amplified Growth, and I can't thank everyone enough for their support. Now go find someone you should thank and report back on the results!

Gobble gobble!

Thursday, January 26, 2012

Does Your Association Move Like Jagger?


It has become apparent to certain persons who did not previously recognize it - critics and the like - that Mick Jagger has perhaps the single greatest talent for putting a song across of anyone in the history of the performing arts. In his movements he has somehow combined the most dramatic qualities of James Brown, Rudolf Nureyev, and Marcel Marceau. He makes all previous movers - Elvis, Sammy Davis, Janis Joplin, and even (saints protect me from sacrilege) the great James B. himself - appear to be waist deep in the grimpenmire. This tradition (of movin' and groovin') had its most modest beginning with Cab Calloway at the Cotton Club in Harlem where he would occasionally strut or slink about in front of the bandstand by way of "illustrating" a number. After each, he would take his bow, mopping his forehead, beaming up his gratitude for the applause as he reverted to his "normal" self for the next downbeat (and invariably a change of pace). The phenomenal thing Jagger has accomplished is to have projected an image so overwhelmingly intense and so incredibly comprehensive that it embraces the totality of his work - so that there is virtually no distinction between the person and the song. This is all the more remarkable when it is realized that there is also virtually no connection between the public, midnight rambler image of Jagger and the man himself...

  - Terry Southerner, writer, 1972
What can association executives take away from this?
  • Mick's job was to put a song across to people and he achieved it remarkably well in unconventional ways. Know the mission - yours and your association's mission - and do the best you can to achieve it looking to whatever innovative, improvisational, unique ways you can to own it. 
  • Jagger the performer and Jagger the man were different. Be able to take time away from your job to "fill the well" and find inspiration to make your life fuller. Doing that will fuel you so you can bring more to your work and not burn out.
  • Jagger brought tight pants, big lips, and conviction to his performances with the Rolling Stones. Take a look at that list and see which one your association needs more of when communicating to members (hint: it's not the tight pants or big lips). Know what your members need from your association and be it, know it, own it. Work with your colleagues and board members to be audacious enough to be what your members need you to be.
Then you might get some Satisfaction.
 

Wednesday, November 30, 2011

Letter to My Readers: Noob Excitement

I'm truly excited.

So excited I should insert some exclamation points for authenticity [!!!!!] to properly reflect how I feel.


http://flic.kr/p/36jB2d 


I joined NTEN recently. NTEN says it is "where the nonprofit and technology community meets" and tomorrow is a new member conference call. That's right...I'm a noob. It has been on my calendar for almost a month and I am looking forward to hearing about how I can make my membership really count. My plan is to learn the basics from the call, continue to explore the webinars and offerings on the NTEN website, continue to reach out to members of NTEN on Facebook and Twitter, and attend the Nonprofit Technology Conference in 2012.

If this sounds nerdy, so be it. I chose to join NTEN after almost two years of deliberation, so naturally I am excited. Word of mouth combined with online social media engagement is what finally convinced me to join. My good friend (and regular source of inspiration) Maddie Grant has much love and respect for NTEN and I already recognize the names of several NTEN members and staffers whom I've seen on Twitter - all of which has influenced me to not only join NTEN, but also to anticipate great things by joining NTEN.

Isn't this how most of us wish our newest members felt? When I worked for the Optical Society, I wanted our newest members to feel that same excitement for all of the benefits available to them. Awards, scholarships, recognition in the community; I had the ability to help all of them understand how to make the most of their memberships (as did all of my colleagues), but only a small fraction of members took the time to meet the staff and ask questions.

So now I am excited about joining this new organization and I am honestly looking forward to getting involved and learning what I can about how to make the most out of my involvement.

  • How can we help our prospective and newest members feel like this? 
  • How can we keep this excitement going? 
  • How can we keep our newest members engaged?

I don't know all of the answers, but I have some good ideas and I know that as I walk the path of the new member with NTEN, I will have bigger and better ideas to share on this blog and elsewhere. I'll keep posting, if you keep listening and maybe we can all have new insights on how to make the member experience magical together.

All the best,

KiKi

Thursday, November 3, 2011

Do Not Go Blindly Into That Good App

There have been a lot of posts in the association world lately about apps, and with good reason. Everyone is buzzing about apps! If you can order groceries, turn on your car, video chat with a friend in another country, and do your banking all from apps on your phone, the next obvious step would be to have your association's app available to everyone, right?

I'm with you. I could go into details about how I think it is wise to include an element of game dynamics in your app to keep people invested and coming back. I could remind everyone of the ongoing debates on whether or not associations should spend money on app development.

But before we go too far, let me warn you this is not a post about native versus web apps or whether or not your organization should be considering an app. For that, you can check out this post, this post, or this post and get your fix for that kind of discussion. This is a post for associations hoping to create an app and concerned with time.

Just like the wrong way to build a social media plan is to start by saying, "We want a Facebook," it is the wrong idea to start out your quest for an association app by saying, "Everyone else has an app, so we need one, too." Organizations should always identify the audience, goals, strategy, and the technology they will use before making a decision on whether or not they need an app.

In the very least, you need time to execute your desires once you figure out what they are. I have one really good reason why your app deserves this time for planning: crappy apps breed unhappiness. Good apps create a positive experience and way to connect.

The typical development time for a "successful" app in my *completely unscientific poll* for association executives is about 6 months, but this can vary wildly based on what the app is supposed to do. An old post on iPhone app development features a timeline of 2.5 to 3 months. If you would like to share your own organization's experience and timeline, please post in the comments. I think there are many, many people out there who would love to learn from you!

The timeline for a well-executed app has a wide range dependent upon your organization's goals. So what are your goals? Do you want to keep people up-to-date by providing an app of your blog or events calendar? Do you want to build an app for your upcoming conference? Do you want to create a game within the app for students in your organization? Do you want your members to have their database information available to them?

I asked a few people on Twitter about their app-development process and their responses confirmed what I had witnessed in the association space. It takes much more time to discover the vision for the app, gather buy-in or arrange for the budget approval, and evaluate options for implementation (in house development vs. outsourced development) than they originally thought it would. Also, the details were beastly.


  1. @kikilitalien we outsourced ours and spent a month + getting the data transfer together. #assnchat
  2. @kikilitalien we're now meeting to see what else it can do. #assnchat
  3. @shannonburke Thanks for sharing! What was the toughest part of the process for your crew? #assnchat
  4. @kikilitalien #assnchat Most Difficult - The level of precision data must retain. It really lives up to "you get back what you put in"


Jeff De Cagna of Principled Innovation has a list of questions he suggests association executives look at while considering an app and Joshua Paul from Socious shares a helpful list, as well. You might just want to take a little more time to develop your app so you can make sure you do right by your members and be sure you've taken a look at the right questions before announcing you have a new app to the staff or members.

Deposite: 2 cents. ;-)


Thursday, December 17, 2009

Going to the Dark Side? Hardly.

Thanks to my talented group of friends who continue to mentor and teach me new things along the way, I am finally getting around to writing this post about the decision I made to go into consulting and what I represent to the association community now.

This is important because I spent many years at three separate associations and thought I might always work for a non-profit. Many of my closest friends today have come from my involvement with associations and only know me as "KiKi Who's Koo-Koo for Chapters!"

It was from that love for building relationships and from that passion for watching member communities grow that I found my passion for working with groups using new forms of media to reach out to members. I watched as the members in each organization struggled with many of the same processes. I learned from each instance a tough situation landed at my feet due to a lack of communication between members and national. I made really great decisions that had awesome results for my organization. Shock of all shocks, I also made mistakes. Through it all, I began to find a warm, comfortable place for myself in the association community, making friends at ASAE & The Center events and learning, always learning, from those around me.

And then, one day, I looked around and realized I had a pretty accomplished group of friends. Moreover, I had even done quite a bit myself to increase my knowledge and get "out there" to start sharing what I had learned. I tried to take the things I learned and apply them to my own job where some big and some small changes happened fairly quickly. I reviewed studies before they were published and I helped out on courses before they were announced. My participation in my professional organization was paramount to these accomplishments and opportunities and I could relate better to my own members as a result.

With all of that, I figured I would stay in the non-profit world for life. Truth is, I loved it! Of course there were the occasional personality conflicts and sticky situations, but all-in-all I had found my niche. *peaceful, happy sigh*

There was just one problem. I didn't have anywhere to go.

I couldn't see any changes for growth coming my way, which was odd to me because I felt so much attachment to the association world and to my job. Was I to be in the same position forever? I felt a little claustrophobic.

I was also concerned because I wanted to stay involved in my professional association duties, but there was less and less support for those types of activities (much less, for any additional types of professional development) due to the economy and I was taking on more and more expenses personally.

Then I began to hear from a variety of people about changes...mostly working for other organizations, but also to do this thing called "consulting"...which I dismissed at first. Sometimes after presentations people would come up to me and ask if I did consulting work on the side and I would take their cards and say, "No. But if you ever want to talk about [whatever subject I had just talked about] let me know!"

Who knew? Wish I'd kept their cards. ;-)

So here I am...a technology management consultant for DelCor. And what does that mean, exactly? Well, everyone told me it meant I was "going to the Dark Side" which is kind of a joke, but actually it feels like the world has opened up again. It means I can help the associations who are our clients leverage their use of social media successfully with their members. Not just one organization, but many! You can read more about my actual work here, but that is the gist of it.

So, association world, who is KiKi today and what does she stand for?

I help members connect and communities thrive online.

It has been over a month since I started at DelCor and I love it. The work I've done with the blog, presentations, and clients has been amazing. Within the past month I have given three presentations, written a lot of blog posts (I'm not pausing to count here), studied for and taken the CAE Exam (still waiting for the results!), and worked with a few clients. What I love about my job is there is an emphasis on learning and being a part of the community that I have grown so fond of. I'm also able to work on helping many different types of organizations solve the same types of problems I've worked on before.

So, have I gone to "the Dark Side?"  I've always looked good in black. ;-)

Poem:

Will Change Change? by Ifedayo Oshin

1.
What will happen to change?
Will change change as all things?
Or will it develop immunity
And embrace hypocrisy?
Will change resist change
And go against its doctrinaire?
Why, will change change not
Should nothing be permanent, even change?
Since change is also a thing.

2.
Our world changes daily by seconds
Our lives in the roller-coaster of time
The noon gives way to the moon
The dawn turns dusk
At intersections of these:
One enters, another exits
One moans, another mourns
One rejoices, one regrets
In the spate and space of time;
A jungle becomes a haven
The oblivious became renowned
Riches become ruins
All on the altar of change

ifedayo oshin

Friday, November 20, 2009

The 3 Most Important Benefits I Get For My Membership Dues

I just spent a couple of days in Providence, RI, with ASAE & The Center association leaders and I have come away from it with more connections, knowledge, and motivation to help get me revved up again to live life like I mean it. If anyone wants to know what they get for their membership dollars, I can tell you what my membership dollars pay for:
  • Knowledge - The listservs, section councils, education sessions, publications, and other ongoing communications that add to the overall industry knowledge that is available has helped me from the very beginning of my association career. Much as the platform for the listserv conversation needs to be made more efficient, it was the first ASAE product I was drawn into and it provided the most learning for me in the early days. It also helped acquaint me with some of the big names in the association world.
  • Connections -I love the Annual Meeting, with all of its ups and downs, because I get to learn from the most experienced and interesting minds in the community in the hallways and at the social functions. I back up what Jeff Hurt said recently about challenging conference attendees and speakers to put more effort into making the best of the learning sessions and opportunities available for teaching at the meetings. I have never walked away from a conference or workshop without learning something extremely valuable to help me do better in my career and for the industry. The times when I have learned the least have been when I haven't participated as fully as I should have in one way or another.
  • Experience - ASAE & The Center has afforded me the opportunities to volunteer for councils, task forces, and all kinds of activities which have enabled me to learn detailed data about studies related to my work and have helped me to hone a variety of leadership skills. Through my volunteer efforts I have been able to fully embrace the importance of what all of us do for our organizations' members and in that way I think I will always find myself evangelizing membership. Passion is not too emotional of a word to use.  If a person isn't passionate about their industry, learning, career, community, money, or anything else influenced by the power of an association; then what else? 
While I was at the ASAE & The Center Leadership Retreat I received valuable career advice from friends who make hundreds of dollars per hour for consulting. This isn't the first time that has happened (and I'm fairly certain it won't be the last). But what am I giving back to ASAE as a result of their help in making this exchange possible on an ongoing basis?
  • My energy and time - Because of ASAE & The Center's investment in me, I am going back to my council (I am vice-chair for the Component Relations Section Council) with a new commitment to helping the rest of the group get the most out of their time as possible by leading in a way that will help them and the Society.
  • My money - I recently donated to the Annual Fund for Research & Innovation and I am going to be posting and tweeting occasionally about this on an ongoing basis to see if I can get my friends to do it, too.  [I'd like to check in with ASAE and see if there is a way that I could prove to ASAE that the association blogger and Twitter community can put up some serious dough...maybe get a code and more price points at which to donate online ($100 is the least amount you can donate easily online right now) so that we could show our strength. I'll let you know if anything like that comes together. :)]
  • My attention - I will care about ASAE. I will talk about ASAE. I will share news about ASAE and with that attention others will see how much value I place with my involvement. If people see how much I get from my experience, then maybe they will join or participate more, too. This may seem like the most passive of the three ways I am giving back, but it could be the most valuable in the long run.
What do you get from your memberships? What do you give back?

Monday, September 21, 2009

It's All About the Benefits: Discussing the Latest Developments and Trends in Membership Benefits

This Wednesday is another CRP* Virtual Lunch and we will be discussing association membership benefits and the trends for developing new, shiny perks for our members.

Erik Schonher, editor of MEMBERSHIP 2.5: REINVENTING VALUE (http://bit.ly/1shp8D), will facilitate on the call.

People can register for the free conference call at http://www.asaecenter.org/ProgramsEvents/EventDetail.cfm?ItemNumber=43460.

I love these Virtual Lunches...I always learn something new and I usually marvel at the ideas I come up with while listening. This time I'll be taking notes for an article later, but I'm expecting great things!

Here's the announcement that went out earlier:

Each month the Component Relations Section Council has a discussion on a topic of interest to its members. Share with your fellow CRPs your challenges and successes! This is an opportunity to bring new ideas to the table and get some feedback! Follow the discussion on Twitter at #CRPLunch.

This Month's Topic: It's All About the Benefits: Discussing the Latest Developments and Trends in Membership Benefits

Date: Wednesday, September 23, 2009
Time: Noon - 1:00 pm EDT
Fee: Complimentary
Dial in number: 218-936-7979
Passcode: 189780

Please note: this is an Audio Only program.

KiKi L'Italien
Manager, Membership & Education
OSA
+1 202.416.1432
klital@osa.org


*CRP = Component Relations Professional