Other popular social tech words still have this same effect for many people. Here are several that I've observed people grapple with within the past week:
- Social Media
- Twitter (and anything "twelated" to Twitter)
- Augmented reality
- Mobile tech
- Location-based tech
Social Media is a newer type of communication that mostly falls into the same patterns that apply to any type of common sense rules about relating information to people: Don't lie. Get to the point. Be human.
What I hate is watching someone who has much experience and intelligence shut down because of a lack of understanding with new words that apparently seem threatening. As a result, I (and others around me) have been attempting to find better ways to get our messages across without using what we might consider the most descriptive or accurate words in our immediate grasp. "Social Media" becomes "electronic marketing" or "emerging media" or "enhanced communication channels" because of our listener's preconceived notion that social media is what 12-year-olds do and is some kind of kiddish fad that could cause more problems than solve.
There are many reasons why these fearful people should hear past their trigger words. You can read blogs by this person, this person, and this person and get a good idea of why it is a good idea to give up misgivings about particular words in order to see a more important lesson...that social media is not a fad and your biggest risk is not getting involved at all.
Anyone have stories to share about crafting your language to avoid scaring off the Luddites in your midst?
What words scare you? When I start hearing people talk about sports and the stock market, should I really be looking at that as an opportunity to educate myself and not to shut my listening down?
What say ye, dear readers?