Monday, February 6, 2017

Can Social Media Get Me a Job?

Is it important to have a professional profile to be on social media?

Better yet, can social media get you the job you want most?

Last week I spoke to the South Carolina Speech Language Hearing Association (SCSHA) about ways to amplify their professional presence online.

Many people are used to hearing the horror stories of employers looking at their employees' personal social media accounts and finding inappropriate content. They've secured their Facebook posts and made sure to keep proof of their inebriation in college off of Google. Some are adequately frightened enough to avoid most social media all together.

But most people I speak to have not considered how to proactively improve their own digital footprints with a professional goal in mind.

There were several people who participated in the presentation who told me they had never considered their social media presence in this way before.

It's a fascinating area to me because a lack of a digital footprint can potentially cause all kinds of problems that people don't even realize, such as hindering your ability in some countries to get a loan, making people suspicious of what you are hiding, and even preventing you from getting the job you are perfectly qualified for in every other way.

This is a topic I'm going to be writing about more in the future, but it lends itself to this latest podcast episode that just posted today on the Getting Social podcast that I did with my co-host Blake Althen and special guest Lauren LeMunyan, talking about how people can use social media to benefit their careers. You can listen to it here:

What do you think? Are you proactively using your social media and overall digital presence to achieve your professional goals? Please share in the comments!

Some things we discuss during the podcast:

  • What do most people get wrong about using social to their benefit for their careers?
  • If people are limited on time, what is the one thing they should make sure they do on social?
  • What are you thinking of starting or stopping on social media?
  • Thinking of getting new professional photos taken to use for your social media profiles?
  • Thinking of deleting all your accounts and just saying forget it?

More about our guest:
Lauren LeMunyan is the owner of Lauren LeMunyan Coaching, LLC and The Spitfire Coach and is also the host of the web-series, Water Cooler Wednesdays. Lauren works individuals and organizations to identify their purpose, vision, mission and brand to increase life engagement, accountability, motivation, and enjoyment.

About Getting Social:
Getting Social explores social media challenges and opportunities with special guests, examining everything from building your “personal brand” SEO online to social media’s impact on today’s politics. Host KiKi L’Italien thinks everyone should “Google themselves,” which is not as naughty as it sounds.

Tuesday, November 15, 2016

Association Chat Talks Marketing and CMO Trends

When your marketing falls flat or you're looking for inspiration, where do you turn? Association Chat welcomed Adele Cehrs, owner of Epic PR and Inc. contributor, to share insight into your next best moves in marketing. Think you know what they are? Take a look at what she had to say during this interview!
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BONUS MATERIAL: Check out this week's introductory #GetAmplified Challenge during the Coffee With KiKi Live Stream!

Thursday, August 4, 2016

When An Organization Takes a Stand

When controversial legislation passed in Tennessee, Rich Yep, CEO of the American Counseling Association, had to lead his association in a huge move to relocate their annual conference. 

I had the chance to talk with Rich and discuss this issue on Association Chat. We talked about the timeline for the PR crisis, issues with handling contracts and vendors, and Rich's suggestions for how association executives might best prepare themselves and their organizations for similar problems.

These are big issues that more and more organizations are facing all the time. What happens when you are the CEO of an organization and you must make a controversial move that will land your association's name in all the papers? Rich knows.

You can view the interview here:

You can check out upcoming chats at Huzza Channel:


Thursday, July 28, 2016

KiKi's Unofficial ASAE Annual 2016 Party List (a.k.a. How to Never Be Alone at #ASAE16)

Every year, for the past several years, I make it a point to attend the ASAE Annual Conference. This conference is where anyone involved with associations and nonprofits can connect with others working in that space. Why? Because it is the best way to catch up with the "Who's Who" of the association world.

To be sure, ASAE Annual promises opportunities in learning and networking. It also promises a ton of parties in all shapes and sizes. From the official mega receptions hosted by ASAE to the "invite-only" CVB hosted dinners, you should not ever find yourself in a position of not having somewhere to be. (One time I was randomly invited by a former colleague to join her in a reception at ASAE Annual I'd not been officially invited to and the conversation that happened in that reception ended up in me becoming a consultant which transformed my career!) 

The trouble is keeping track of all the parties along with your schedule for work and meetups with other attendees is nearly impossible. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled. It's easy to forget or lose track of what is happening when.

Here is my Unofficial ASAE Annual 2016 Party List. I hope it helps you in your planning for making ASAE Annual the best it can be! If you click on the link, you should be able to see more details about admission, tickets, and contacts. Feel free to add your own parties, if you feel so inclined! 

Note: Some of these events require invitations, so please be sure to verify whether an event is general admission or invitation only and if you want to be invited, consider reaching out to the party host for more information. Don't say I didn't warn you!

DateDayTimeParty TitleHostsLocation
8/13Saturday4:00pm - 5:00pmASAE Volunteer ReceptionASAE
8/13Saturday4:00pm - 5:00pmASAE Content Leader Briefing & ReceptionASAE
8/13Saturday5:00pm - 7:00pmHawaiiSquatters Pub Brewery, 147 West Broadway (300 South)
8/13Saturday7 pm - 10 pmASAE Opening CelebrationASAELiberty Square
8/14Sunday6-9 pm"Keep the Flame Alive"Visit Milwaulkee, Visit Pittsburgh, Travel PortlandPierpont Place
8/14Sunday6-9 pm"Big D Reception"Dallas CVBAlamexo Mexican Kitchen
8/14Sunday4:30pm - 7:00pm ColumbusHope Gallery, 151 S. Main St. 
8/14Sunday5:00pm - 6:00pm International ReceptionMarriott, Room Wasatch
8/14Sunday5:00pm - 7:00pm American Technology ServicesGreen Pig Pub, 31 E 400 S.
8/14Sunday6:00 PMPokémon Go meetup! Bean CreativeMeet at the South Foyer/South Plaza entrance on Level One (look for the Pikachu balloon!)
8/14Sunday6:00pm - 8:00pm Synchroncities - Baltimore, Anaheim, San Antonio Caffe Molise, 55 West 100 Street
8/14Sunday6:00pm - 8:30pm AlbertaCaputo's Market, 314 West 300 Street
8/14Sunday6:00pm - 9:00pm Small Staff ShindigMemberClicksGracie's Gastropub, 326 South West Temple
8/14Sunday6:00pm - 9:00pm DallasAlamexo Mexican Kitchen, 268 South State Street
8/14Sunday6:00pm - 9:30pm Reno TahoeUtah Olympic Park Dinner Event, zip lining
8/14Sunday7:00pm Hong Kong DinnerRuth's Chris Steakhouse, 75 South West Temple
8/14Sunday7:00pm - 9:00pm Hilton Trofi Restaurant & Bar, Hilton Salt Lake City Center, 255 S. West Temple
8/14Sunday7:00pm - 10:00pm MarriottSalt Lake City Marriott Downtown, 75 South West Temple
8/15Monday5:00pm - 7:30pm NYC & CompanyThe Tasting Room, 357 200 S #100
8/15Monday6:00pm - 7:30pm The Classic VIP ReceptionASAEGrand America Hotel
8/15Monday7:30pm - 10:00pm The ClassicASAEGrand America Hotel
8/16Tuesday7:00pm - 10:00pm Closing CelebrationASAERed Butte Garden

Here's the full unofficial list of ASAE Annual parties! Add your edits, parties, or and details that might help others have a better experience.

I look forward to meeting many of you at ASAE Annual in Salt Lake City!

Want to meet up while there? Tweet me @kikilitalien!

Wednesday, July 27, 2016

From Panicked to Productive: How to Lighten Your Load While Getting Your Om On

Welcome to this week’s Association Chat, your weekly online discussion for the association community where we warm ourselves by the virtual fire with the topics of the day, welcoming thought leaders and trailblazers alike to join up in this online home for the community.

I am your host, KiKi L’Italien, CEO of Amplified Growth digital marketing and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza.

This Week’s Show.
It seems like everyone is talking about mindfulness and business, incorporating meditation and exercise, using apps like Headspace, and trying to remember to be grateful while also navigating the day-to-day hassles like scheduling meetings, writing reports, and optimizing communication...not to mention stacking all of that on top of family obligations and professional development. It’s overwhelming.

My guests today are no stranger to these complications and they even have some ideas to share with how to navigate them. In fact, the three of us are presenting a session at ASAE Annual called “From Panicked to Productive: How to Lighten Your Load While Getting Your Om On” which is – we hope – going to be a lot of fun and practical for people.

Cynthia D’Amour has worked with association leaders and staff to get more members involved using a marketing-savvy leadership approach for over 20 years. She is a frequent speaker at leadership conferences and conventions adding lots of can-do, high-energy fun to the events.

Scott Oser also comes with over 20 years of experience in the association and publishing industries, focusing on marketing with a special kind of savvy in developing, implementing and analyzing multi-channel direct marketing programs. He also speaks at many conferences and events and I should mention that both Cynthia and Scott publish articles frequently and Cynthia has written 7 books at this point.

Today’s chat is not a copy of what we’re doing in Salt Lake City for ASAE Annual 2016, but it is a chance for us to chat a bit about some of the philosophies, habits, and questions surrounding this topic. It’s also a chance for us to go into a little more depth on some of our experiences and tricks that can't make it to the official presentation, but are still important to share. Enjoy!

Upcoming Events and Association Chats.

Association Analytics
How to Get the Best ROI Out of Data Analytics
Tom Morrison
When Uber Meets Associations
LIVE at ASAE Annual
JP Moery
Association Leadership – What I Know For Sure

You can check out upcoming chats at Huzza Channel:

Tuesday, July 19, 2016

An Association Chat Q&A with Your Favorite Association Bloggers and Podcasters of 2016

About Association Chat

Welcome to this week’s replay of Association Chat. Association Chat is your weekly online discussion for the association community where we warm ourselves by the virtual fire with the topics of the day, welcoming thought leaders and trailblazers alike to join up in this online home for the community.

This Week’s Show.

This week’s show was a special one. I invited some of our favorite association bloggers and podcasters to join the chat for a live Q&A. I asked them about how they find content and identify good stories, make time to write, and secrets they’ve uncovered about promotion for their blogs and podcasts. The participants added their own advice and tips in the chat on the side. I hope you enjoy this week's episode!

Featured Bloggers and Podcasters on the show, include:

*Cynthia couldn't join because of technical issues, but I wanted to include her blog here for reference. You should check it out!

More Association Chat Details

  1. Do you know a young executive worthy of being named a TRENDS 2016 Young & Aspiring Association Professional? Please consider nominating him or her. Thanks!
  2. In DC? There is a happy hour for association professionals and the industry folks who love them on tonight at 5:30 at BlackFinn DC.
  3. Please fill out the survey for ideas on topics and speakers for upcoming chats at:
  4. As always, if you want to continue the discussion you can join the Association Chat Facebook group for regular updates on upcoming topics and special guests
  5. **KiKi's Regular Huzza Channel:

About Me

I am the host of Association Chat, KiKi L’Italien, CEO of Amplified Growth digital marketing and CMO of Cannonball Projects, a startup based in NY, and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now

Wednesday, November 18, 2015

Looking for Your Best Social Media Stories!

I am thrilled! I just signed a contract to start writing regular articles for a popular blog in the events industry in 2016. My posts are primarily going to cover stories about social media for associations, which is a natural area for me to write about and share. I'm thinking many of my articles will end up being a combination of:
  • Interviews
  • Case studies
  • Tips and tools
  • Advice

Although I think I come across great stories like this fairly regularly, I can't write about my clients only and I will need lots of fresh material. That's where YOU come in!

If you have article ideas for stories I can cover, please let me know. If I use one of them, I'll send you a $5 Starbucks card as a thank you! Even if it's just a few ideas on whom I should reach out to for interviews or some new social media tools you think are working particularly well for your organization, I'd love to hear from you. 

Email me your tips (and your preferred email or mailing address for your Starbucks gift card) and if I use your ideas, I'll send you a "thank you" treat that you can use for yourself or gift to another.

Tuesday, October 27, 2015

Apps that Excite Association Professionals

Today on Association Chat we are talking about the apps that are rocking association professionals' worlds.

What are the apps that make a difference in your day-to-day life? We'll explore apps that impact your business, personal, spiritual, and physical lives. Here are some questions we'll discuss:
  1. Which apps are you using to improve what you do at work?
  2. Which apps are helping you with content and marketing for your association?
  3. Which event apps have you used, which event apps are you hoping to use, and what are the features that you really want in an event app?
  4. How are these apps improving your jobs? How long have you been using the app? How did you hear about it?
  5. Which apps are you using to make your life better?
  6. Which apps bring you happiness and why?
  7. Which apps turn you off completely? Why?
  8. What kind of app do you wish existed, but doesn't?
  9. Does your association have an app? 
  10. If your org has an app, what does it do? Is it effective?
  11. If your org does not have an app, what kind of app would be valuable to your members or clients? What features would it have?
  12. What top 3 apps would you recommend to a friend, colleague, or member?
It should be a great chat - if you've never participated, definitely join in the fun on Tuesday at 2 pm ET. We meet every Tuesday at 2 pm ET, so if you missed it this week you can always catch the replay or join us next week for another chat.

For reminders on upcoming topics and just to show the chat some love, please join the Association Chat Facebook Group.

Side Notes

  1. RFP - ASAE Marketing, Membership & Communications Conference (June 13–14, 2016) - Submit your ideas by October 30
  2. RFP - Association Media & Publishing's 2016 Annual Meeting (June 27-29, 2016) - Proposals are due October 30, 2015
  3. RFP - ASAE Annual Meeting & Exposition (August 13-16, 2016) - Submission Deadline is Friday, November 20, 2015
  4. Have you checked out Twitter Publish yet? Twitter announced this new tool and now Twitter Publish is available to the public - check out to start curating and to create a collection like this one: