Next Thursday (Dec. 10) I am joining forces with smart-guy Sean Bordner to talk about "Private Social Networks vs Publicly Available Tools" at the Grand Hyatt Washington.
I'm pretty excited about this presentation topic because it is a question a lot of association people ask me and one that I faced previously in my career. How does one know if it is enough to have a presence on Facebook and interact with members from there as opposed to using a private network built to work with a database?
Not every association has the same goals or needs. We'll get to talk about that during the session (I'll be giving examples of associations who have successfully stayed with a public social networking tool) and it should be a good time.
The event is free, but you need to register to attend. It starts at 8 a.m. and runs until 11 a.m.
If you have any suggestions about association examples I should use or if you have any questions about the event, please let me know by commenting here or emailing me at klitalien [at] delcor [dot] com.
Here's what we're scheduled to go over:
- How are associations utilizing publicly available tools?
- What is the process to follow when making the decision?
- What should you look for in a public or private solution?
- Can both options peacefully coexist within the same organization?
- How do you measure ROI for a community?
- How can you make sure that whatever you choose integrates with your overall strategy?