Friday, June 18, 2010

Charlene Li -ping Into My Weekend (#Buzz2010 Recap)

You know what I hate? I hate when I am wrong.

I also hate when I discover that I am not as open as I think I am.

Darn that Charlene Li and her Openness Audit!

“Cultural sharing, what we feel comfortable sharing, has really changed and that has changed how we look at relationships in the workplace.” Charlene Li, author of the book, Groundswell and now Open Leadership, set the Buzz2010 series on fire with her educated and inspired musings on Wednesday, June 16, at Clyde’s in Penn Quarter during Digital Capital Week.

Buzz2010 was packed with recognizable (at least, recognizable to me) non-profit social media types. Think: Maggie McGary, Peggy Hoffman, Ray Van Hilst, Sterling Raphael, Maddie Grant and Lindy Dreyer (of course), Wendy Harman, Jamie Notter, The IFDA Social Media Mavens, and on and on...

The focus of Li’s talk was on building relationships with association members and the public, rather than on the social media tools used to communicate and engage. Hmmm...openness in association leadership? Could this be an issue? I'll let you think about that for the 2.5 seconds it takes for you to give a furious head nod, "YES!!!"

Here are the five basic takeaways (taken from Charlene Li's slides) to inspire open leadership within your organizations:
  1. Align openness with your strategic goals
  2. Calculate the new lifetime value of a “customer”
  3. Find and develop your open leaders
  4. Prepare your organization
  5. Embrace failure
The event, hosted by SocialFish and SmartBrief, is the first of a breakfast series with two more events taking place during the summer, including:
  • Managing Risk, July 20–Risk is a reality on the social web, whether you choose to engage or not. So what is your tolerance for social media risk and how do you manage it? What do you need to do as a leader to ensure that your organization is taking the proper course to manage your unique risks?
  •  Social Media ROI, August 18–With all the talk around social media, the question of ROI is the most vexing. Why should you pour your organization’s time and resources into something so unproven? And how do you make sure that the resources you do apply create business value?
Follow Buzz-related events at #Buzz2010 and register for the remaining events if you'll be in DC around that time. I will most definitely be there. Especially for Olivier Blanchard...his ROI attitude makes me happy.

1 comment:

  1. Great summary, KiKi! Thanks for the recap. I wish I could get to DC to attend Buzz.

    I think number 5 is often the trickiest for many organizations. Many don't have the resources (time or money) be able to "fail." It's tricky to be able to embrace the fact that you make have to make mistakes and learn by trial and error along the way, but quite frankly, people expect open leadership in 2010. Association leaders need to learn how being open can help the organization achieve it's goals. Easier said than done, though.


Thanks for your comments!