Association Chat Talks Marketing and CMO Trends

When your marketing falls flat or you're looking for inspiration, where do you turn? Association Chat welcomed Adele Cehrs, owner of Epic PR and Inc. contributor, to share insight into your next best moves in marketing. Think you know what they are? Take a look at what she had to say during this interview!
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BONUS MATERIAL: Check out this week's introductory #GetAmplified Challenge during the Coffee With KiKi Live Stream!

The Bad Word in Sales - Wes Trochlil on Association Chat

Association Chat: Associations and the New Education Paradigm

When An Organization Takes a Stand

When controversial legislation passed in Tennessee, Rich Yep, CEO of the American Counseling Association, had to lead his association in a huge move to relocate their annual conference. 

I had the chance to talk with Rich and discuss this issue on Association Chat. We talked about the timeline for the PR crisis, issues with handling contracts and vendors, and Rich's suggestions for how association executives might best prepare themselves and their organizations for similar problems.

These are big issues that more and more organizations are facing all the time. What happens when you are the CEO of an organization and you must make a controversial move that will land your association's name in all the papers? Rich knows.

You can view the interview here:

You can check out upcoming chats at Huzza Channel: huzza.io/kikilitalien

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KiKi's Unofficial ASAE Annual 2016 Party List (a.k.a. How to Never Be Alone at #ASAE16)

Every year, for the past several years, I make it a point to attend the ASAE Annual Conference. This conference is where anyone involved with associations and nonprofits can connect with others working in that space. Why? Because it is the best way to catch up with the "Who's Who" of the association world.

To be sure, ASAE Annual promises opportunities in learning and networking. It also promises a ton of parties in all shapes and sizes. From the official mega receptions hosted by ASAE to the "invite-only" CVB hosted dinners, you should not ever find yourself in a position of not having somewhere to be. (One time I was randomly invited by a former colleague to join her in a reception at ASAE Annual I'd not been officially invited to and the conversation that happened in that reception ended up in me becoming a consultant which transformed my career!) 

The trouble is keeping track of all the parties along with your schedule for work and meetups with other attendees is nearly impossible. If you are a volunteer with ASAE or active in any other communities, your dance card will be overfilled. It's easy to forget or lose track of what is happening when.

Here is my Unofficial ASAE Annual 2016 Party List. I hope it helps you in your planning for making ASAE Annual the best it can be! If you click on the link, you should be able to see more details about admission, tickets, and contacts. Feel free to add your own parties, if you feel so inclined! 

Note: Some of these events require invitations, so please be sure to verify whether an event is general admission or invitation only and if you want to be invited, consider reaching out to the party host for more information. Don't say I didn't warn you!

Date	Day	Time	Party Title	Hosts	Location
8/13	Saturday	4:00pm - 5:00pm	ASAE Volunteer Reception	ASAE
8/13	Saturday	4:00pm - 5:00pm	ASAE Content Leader Briefing & Reception	ASAE
8/13	Saturday	5:00pm - 7:00pm		Hawaii	Squatters Pub Brewery, 147 West Broadway (300 South)
8/13	Saturday	7 pm - 10 pm	ASAE Opening Celebration	ASAE	Liberty Square
8/14	Sunday	6-9 pm	"Keep the Flame Alive"	Visit Milwaulkee, Visit Pittsburgh, Travel Portland	Pierpont Place
8/14	Sunday	6-9 pm	"Big D Reception"	Dallas CVB	Alamexo Mexican Kitchen
8/14	Sunday	4:30pm - 7:00pm		Columbus	Hope Gallery, 151 S. Main St.
8/14	Sunday	5:00pm - 6:00pm	International Reception		Marriott, Room Wasatch
8/14	Sunday	5:00pm - 7:00pm		American Technology Services	Green Pig Pub, 31 E 400 S.
8/14	Sunday	6:00 PM	Pokémon Go meetup!	Bean Creative	Meet at the South Foyer/South Plaza entrance on Level One (look for the Pikachu balloon!)
8/14	Sunday	6:00pm - 8:00pm		Synchroncities - Baltimore, Anaheim, San Antonio	Caffe Molise, 55 West 100 Street
8/14	Sunday	6:00pm - 8:30pm		Alberta	Caputo's Market, 314 West 300 Street
8/14	Sunday	6:00pm - 9:00pm	Small Staff Shindig	MemberClicks	Gracie's Gastropub, 326 South West Temple
8/14	Sunday	6:00pm - 9:00pm		Dallas	Alamexo Mexican Kitchen, 268 South State Street
8/14	Sunday	6:00pm - 9:30pm		Reno Tahoe	Utah Olympic Park Dinner Event, zip lining
8/14	Sunday	7:00pm		Hong Kong Dinner	Ruth's Chris Steakhouse, 75 South West Temple
8/14	Sunday	7:00pm - 9:00pm		Hilton	Trofi Restaurant & Bar, Hilton Salt Lake City Center, 255 S. West Temple
8/14	Sunday	7:00pm - 10:00pm		Marriott	Salt Lake City Marriott Downtown, 75 South West Temple
8/15	Monday	5:00pm - 7:30pm		NYC & Company	The Tasting Room, 357 200 S #100
8/15	Monday	6:00pm - 7:30pm	The Classic VIP Reception	ASAE	Grand America Hotel
8/15	Monday	7:30pm - 10:00pm	The Classic	ASAE	Grand America Hotel
8/16	Tuesday	7:00pm - 10:00pm	Closing Celebration	ASAE	Red Butte Garden

Here's the full unofficial list of ASAE Annual parties! Add your edits, parties, or and details that might help others have a better experience.

I look forward to meeting many of you at ASAE Annual in Salt Lake City!

Want to meet up while there? Tweet me @kikilitalien!

From Panicked to Productive: How to Lighten Your Load While Getting Your Om On

Welcome to this week’s Association Chat, your weekly online discussion for the association community where we warm ourselves by the virtual fire with the topics of the day, welcoming thought leaders and trailblazers alike to join up in this online home for the community.

I am your host, KiKi L’Italien, CEO of Amplified Growth digital marketing and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza.

This Week’s Show.

It seems like everyone is talking about mindfulness and business, incorporating meditation and exercise, using apps like Headspace, and trying to remember to be grateful while also navigating the day-to-day hassles like scheduling meetings, writing reports, and optimizing communication...not to mention stacking all of that on top of family obligations and professional development. It’s overwhelming.

My guests today are no stranger to these complications and they even have some ideas to share with how to navigate them. In fact, the three of us are presenting a session at ASAE Annual called “From Panicked to Productive: How to Lighten Your Load While Getting Your Om On” which is – we hope – going to be a lot of fun and practical for people.

Cynthia D’Amour has worked with association leaders and staff to get more members involved using a marketing-savvy leadership approach for over 20 years. She is a frequent speaker at leadership conferences and conventions adding lots of can-do, high-energy fun to the events.

Scott Oser also comes with over 20 years of experience in the association and publishing industries, focusing on marketing with a special kind of savvy in developing, implementing and analyzing multi-channel direct marketing programs. He also speaks at many conferences and events and I should mention that both Cynthia and Scott publish articles frequently and Cynthia has written 7 books at this point.

Today’s chat is not a copy of what we’re doing in Salt Lake City for ASAE Annual 2016, but it is a chance for us to chat a bit about some of the philosophies, habits, and questions surrounding this topic. It’s also a chance for us to go into a little more depth on some of our experiences and tricks that can't make it to the official presentation, but are still important to share. Enjoy!

Upcoming Events and Association Chats.

• Do you know a young executive worthy of being named a TRENDS 2016 Young & Aspiring Association Professional? Please consider nominating him or her. Thanks! http://www.associationtrends.com/news/trends/commentary/nominate-trends-young-aspiring-association-professional @TRENDStweets
• In DC? Stay on top of some fun educational and networking events produced by area volunteers at http://www.meetup.com/Association-Networking-Group-ANEX/ #happyhour #networking
• Share your ideas on topics and speakers for future Association Chats at: http://bit.ly/1KnDATN #assnchat

8/2/2016	Association Analytics	How to Get the Best ROI Out of Data Analytics
8/9/2016	Tom Morrison	When Uber Meets Associations
8/16/2016	LIVE SHOW	LIVE at ASAE Annual
8/23/2016	JP Moery	Association Leadership – What I Know For Sure

You can check out upcoming chats at Huzza Channel: huzza.io/kikilitalien

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An Association Chat Q&A with Your Favorite Association Bloggers and Podcasters of 2016

About Association Chat

Welcome to this week’s replay of Association Chat. Association Chat is your weekly online discussion for the association community where we warm ourselves by the virtual fire with the topics of the day, welcoming thought leaders and trailblazers alike to join up in this online home for the community.

This Week’s Show.

This week’s show was a special one. I invited some of our favorite association bloggers and podcasters to join the chat for a live Q&A. I asked them about how they find content and identify good stories, make time to write, and secrets they’ve uncovered about promotion for their blogs and podcasts. The participants added their own advice and tips in the chat on the side. I hope you enjoy this week's episode!

Featured Bloggers and Podcasters on the show, include:

• Association Success, Arianna Rehak http://www.associationsuccess.org/
• Driving Participation Podcast, Beth Brodovsky http://iriscreative.com/category/podcast/
• Leading Learning Podcast, Celisa Steele http://www.leadinglearning.com/category/podcast/
• *Simply Cynthia, Cynthia D'Amour http://cynthiadamour.com/blog/
• Eric Lanke, Eric Lanke's Blog http://ericlanke.blogspot.in/
• Spark Consulting Blog, Elizabeth Weaver Engel http://getmespark.com/blog/
• Culture Chat Blog (and Podcast), Jamie Notter http://www.workxo.com/blog
• SocialFish, Maddie Grant http://www.socialfish.org/
• MizzInformation, Maggie McGary http://mizzinformation.com/
• Associations Now, Ernie Smith http://associationsnow.com/blogs/

*Cynthia couldn't join because of technical issues, but I wanted to include her blog here for reference. You should check it out!

More Association Chat Details

1. Do you know a young executive worthy of being named a TRENDS 2016 Young & Aspiring Association Professional? Please consider nominating him or her. Thanks! http://www.associationtrends.com/news/trends/commentary/nominate-trends-young-aspiring-association-professional
2. In DC? There is a happy hour for association professionals and the industry folks who love them on tonight at 5:30 at BlackFinn DC. http://www.meetup.com/Association-Networking-Group-ANEX/
3. Please fill out the survey for ideas on topics and speakers for upcoming chats at: http://bit.ly/1KnDATN
4. As always, if you want to continue the discussion you can join the Association Chat Facebook group for regular updates on upcoming topics and special guests http://bit.ly/FBAssnChat
5. **KiKi's Regular Huzza Channel: huzza.io/kikilitalien

About Me

I am the host of Association Chat, KiKi L’Italien, CEO of Amplified Growth digital marketing and CMO of Cannonball Projects, a startup based in NY, and longtime host of this weekly chat that has been around since 2009 on Twitter, Blab, and now Huzza.io.