You gotta love someone who plays matchmaker...especially for the media.
I receive daily emails from Peter Shankman. You may not know of him yet, but he is the mastermind behind "Help a Reporter Out" (HARO), which matches reporters with potential contacts to interview for their stories.
Receiving the HARO emails is a good thing to do if you are looking for opportunities to become an expert or idea leader in a specific area. That said, I often fail to open the emails (they come several times a day) and so everyday I am passing by at least one good opportunity to match myself or someone else with a chance to promote a business/service/expertise to the public. However, today I opened up the daily (morning) email from Peter and voila! an opportunity for non-profits in Massachusetts! Why haven't I shared this with the rest of the association world?
Please add this to your "to do" list: Sign up for HARO reports.
Also, be sure to follow Peter on Twitter @skydiver.