Lisa Junker's recent article on Acronym ("Chapter websites and donors: Food for thought") provided some data backing up the importance of having a consistent and well-supported brand across all components of a Society. The fact that poor or even mismatched websites at the chapter-level can have a negative impact on donations to the parent organization shouldn't be a surprise to anyone. However, it is easy to look around and see how prevalent this problem is today.
After reading the Acronym article, I ask myself:
- What would it take to bring consistency to our chapter websites?
- What is the cost?
- Whom should I talk to first?