Wednesday, April 29, 2009

Building Community with Publications Using Social Media

Spring is here and I'm excitedly preparing to give a number of presentations in May. One such presentation is for the Society of National Association Publications. At this point, I feel the need to confess that I originally thought I was agreeing to speak to another group that goes by the acronym, SNAP...the Social Networking for Association Professionals group. In fact, I was kind of surprised to hear from someone I wasn't familiar with from the networking group since I am somewhat active with them. Now I know.

This experience reminds me to check facts often...even the facts I think I know. At any rate, if you are interested in attending one of the presentations I'll be giving, I'll be posting them to this blog and you can read about the Society of National Association Publications event below.


Friday, May 8, 2009

Come On, Get Social
American Bankers Association
1120 Connecticut Avenue, NW
7th Floor Board Room
Washington, DC
Lunch will be provided.
Register Today

If you could wave a magic wand and make your monthly (or weekly) publication into something your readers interacted with every day, why wouldn't you?

Well, you don't need magic--you just need to tap into the power of social media. With blogs, social networks, Twitter, and other technologies, you can connect with your readers more powerfully and more often. Our panelists will share the stories of how their magazines started using social media, what it takes in terms of resources, how their members have responded, and how you can do it too.

Content Leaders:
Christina Gordon, Director of Communications, National School Boards Association
KiKi L'Italien, Association Chapter-relations Manager, Optical Society of America

Kathleen Rakestraw, Director of Communications, American School Counselor Association
A Special Thank You to Our Sponsors for this DC Lunch & Learn

The YGS Group provides a comprehensive line of editorial and graphics communication services to associations, societies & publishers. Services including creative, advertising sales, printing & finishing, fulfillment and reprint management help provide a complete solution for our customers. Association publishers throughout the country have chosen The YGS Group because of its commitment to quality, innovation and the value of original creative content.

Quebecor World is a leading printer for associations and related organizations that use magazines, journals, directories, books and direct mail to communicate with and serve members. Quebecor World has more resources, in more places, printing and distributing a wider variety of printed association products, than any other printer. And, with its new investments in press, bindery and distribution technologies, the Quebecor World association printing service platform is now stronger than ever.

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