From the Amazon.com book description:
Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.
- Examines success stories of how companies have used online video
- Presents a series of plans and tools that businesses can follow as they expand onto the social web
- Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views